![]() Alongside its growing product catalogue, it also began distributing to more territories than ever before as the 2010s went on - the figure now sits at around 40 countries. ![]() With its factory based in Thailand, Challenge has been able to tap into the country’s rubber and natural latex resources to handcraft tubular and clincher tyres.įrom its road tyre beginnings, Challenge gradually expanded its range, with the addition of track, time trial, triathlon, gravel, cyclocross and mountain bike tyres. In the following two decades, Challenge has helped to innovate handmade bike tyres for the performance areas of cycling. The brand name was inspired by the fact that launching a new high-end tyre brand would be exactly that - a challenge! ![]() With the licencing of the Clément name from Pirelli at an impasse, the pair launched Challenge in 2000. Determined not to see top-quality handmade products - that were used by the likes of Eddy Merckx, Jacques Anquetil and Felice Gimondi - disappear from bike shop shelves, Max Brauns saw an opportunity.īrauns, alongside his son Alex, took over the factory and resumed production of handmade tubular tyres for other brands. The company was somewhat born out of the demise of one of its predecessors, when Clément Tyres ceased trading in 1995 after its owner, Pirelli, pulled out of the cycling industry.
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